1. HIGHLIGHTS & LOCATION ADVANTAGES
- Permanent brand staging instead of short-lived events: 365 days a year of visibility, customer contact, and lead generation for B2C and B2B in an innovative marketplace environment.
- High-purchasing-power mega catchment area: Over 5.4 million inhabitants within a 120-minute driving radius (Vienna, Lower Austria, Burgenland, and central CEE markets).
- Prime traffic location SCS & A2: Directly on the Südautobahn (A2) in one of Central Europe's most vital retail zones, with over 25 million visitors annually in the immediate SCS surroundings.
- Versatile usage scenarios: Ideal for flagship showrooms, brand experience worlds, pop-up concepts, product presentations, consulting bases, or innovative working environments.
2. THE CONCEPT: THE MODERN BRAND MARKETPLACE
The newly built center of the Blaue Lagune offers companies from all industries the perfect stage for contemporary sales, live product experiences, and customer interaction. The area combines the advantages of a year-round trade exhibition with the exclusivity of a modern retail and office park.
Cross-Industry Application Possibilities
- Design, Living & Lifestyle: Furniture, interior design, decoration, textiles, home entertainment, art & wellness.
- Mobility, E-Mobility & Outdoor: E-bikes, micro-mobility, sports and leisure worlds, automotive presentations, smart urban living.
- Technology, Electronics & Smart Living: Smart home, IT solutions, security and communication systems, consumer electronics.
- Services, Finance & Consulting: Real estate developers, property developers, financial institutions, law firms, project developers, or start-ups (e.g., in Building Part E / Office & Coworking).
- Handicraft, Building Technology & Renovation: Energy concepts, renovation systems, and modern building technologies.
3. SPACE & PARTICIPATION MODELS
MODEL 1: INDIVIDUAL SHOWROOM / BRAND SPACE
- Concept: Independent brand world with maximum design freedom and support from your own specialist or sales team on site.
- Area: Independent showroom unit according to the available floor plan / exposé.
- Smallest unit: approx. 35.30 m²
- Average unit size: approx. 65.17 m²
- Largest unit: 560 m²
- Monthly Terms (net) for an average unit size (approx. 65.17 m²):
- Rent: €3,350.00
- Operating costs: €469.00
- Advertising cost flat-rate: €469.00 (for overarching location campaigns)
- Total monthly: €4,288.00 net
- One-time construction cost contribution: UPON REQUEST (payable once or flexibly distributed over 18 months).
MODEL 2: POP-UP STORE (Test flexibly & take off)
- Concept: Perfectly suited for seasonal campaigns, product tests, market launches, or market expansion without long-term commitment.
- Area: Complete store unit according to the exposé.
- Duration: Flexible up to 6 months.
- Monthly flat-rate: €5,363.00 net all-inclusive (already includes rent, operating, and marketing costs).
- Advantage: No construction cost contribution! Afterwards, the store can be seamlessly continued at regular terms upon request.
MODEL 3: MODULAR THEME & COMMUNITY WORLDS
- Concept: Integrated product presentation in curated experience worlds including lead generation and support by trained on-site staff of the Blaue Lagune – optimal for companies without their own employees on site.
- Presentation area: Individual module / exhibition space in the theme area.
- Monthly total costs: €3,010.00 net (incl. exhibition fee, advertising contribution, and operating costs with support staff).
- One-time construction cost contribution: UPON REQUEST (payable once or distributed over 12 months).
4. EQUIPMENT, TECHNOLOGY & INFRASTRUCTURE
- Handover condition: Showrooms are handed over ready for floor coverings with established basic electrical supply. Individual interior fittings, lighting, and shop design concepts can be implemented flexibly by the tenant.
- Sanitary facilities & connections:
- Generous general sanitary facilities for visitors and staff are located in the basement (Building Part B/C) as well as on the upper floors of selected building areas.
- Every vacant showroom features standard pre-installed and accessible water and wastewater pipes, allowing the installation of a private sanitary unit or a kitchenette at any time with minimal effort.
- Turnkey interior fit-out and service packages (optional): For a prompt move-in, pre-fabricated interior fit-out packages (floor coverings, lighting, dry construction from basic to premium) as well as optional regular cleaning services are available.
5. KEY DATA & LEGAL NOTICES
- Availability: By arrangement / Units are being occupied successively.
- Rental period: Pop-up up to 6 months; showroom/theme worlds long-term with flexible extension options.
- Prices & VAT: All amounts are net amounts plus statutory value-added tax (currently 20%).
- Energy certificate: An energy certificate according to EAVG is in preparation and will be submitted.
- Broker commission: Brokerage commission in accordance with the provisions of the Austrian Broker Act (Maklergesetz) or Real Estate Broker Ordinance (Immobilienmaklerverordnung) (for commercial rentals: 3 gross monthly rents plus 20% VAT).
6. CONTACT & CONSULTATION
We would be happy to send you the detailed floor plans of the individual building sections and coordinate the ideal spatial solution for your corporate concept with you:
Turpin Immobilientreuhand GmbH | Schillerplatz 4, A-1010 Vienna
- Harald Schediwy, BA MA: +43 699 1900 7000
- Joffray Turpin: +43 676 7544 534
- E-Mail: info@turpin-immobilien.at
- Web: www.turpin-immobilien.at
Notice pursuant to the Energy Certificate Presentation Act: An energy certificate has not yet been presented by the owner or seller, despite our explanation of the generally applicable obligation to present one and our request for it to be obtained. Therefore, at least an overall energy efficiency corresponding to the age and type of the building shall be deemed agreed. We accept no warranty or liability for the actual energy efficiency of the property offered.
The agent acts as a double broker.
